AI Can Paint, But Only Humans Can Dream
Balancing Artificial Intelligence with Human Creativity The buzzword of the decade is AI. From ChatGPT to MidJourney, tools promise faster design, better copy, even campaign ideas. But here’s the catch—AI alone cannot win hearts. The Temptation Brands in India are rushing to automate. AI writes captions, generates logos, even drafts product descriptions. It saves time […]
Why Posting Alone Won’t Grow Your Brand
Every brand today is shouting: reels, blogs, shorts, memes. Yet most posts sink without a ripple. Why? Because content is not enough. The Harsh Reality Great content without strategy is like making a blockbuster movie without releasing it in theatres. Nobody sees it, nobody cares. Content ≠ Strategy A 200-word blog on skincare tips might […]
Why Your Customer’s Heart Beats Louder Than Your Ad Budget
The Emotional Marketing Process Every Brand in India Must Master In today’s world, products don’t just compete on price or features—they compete on feelings. Think about Amul’s witty billboards or Tata’s legacy ads. Did they sell only butter or cars? No. They sold comfort, nostalgia, trust, and pride. This is the power of emotional marketing. […]